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Muzak Selects ShoreTel VoIP System for National Communications Network

ShoreTel IP PBXs Reduce Costs, Simplify Voice System Management
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SUNNYVALE, CA, June 16, 2003 - Muzak LLC, the world's leading provider of music and messaging for commercial and retail environments, has begun deploying voice-over-IP technology from ShoreTel to create a single, seamless telephone system for 1,200 employees in more than 40 offices.

Muzak worked with Computer Network Power LLC, a leading ShoreTel channel partner and voice/data network integration services company based in Charlotte, N.C. (, to implement the ShoreTel IP Phone System at the 350-employee headquarters in Fort Mill, S.C. and at 18 affiliate offices thus far. Five of the remaining installations will be completed this year with the rest slated for next year.

The ShoreTel equipment, known for its strong multi-site strengths, is replacing a myriad of different systems because Muzak is highly regionalized and conducts frequent inter-site calls and conferences.

"With the hodge-podge of different phone systems we had, we couldn't do trunk-to-trunk transfers or leave voicemails for other sites," said Dave Thompson, Muzak's director of information technology. "Long-distance bills were huge, and every move or change meant a long wait for services and charges of more than $100. ShoreTel is saving Muzak a lot of money."

Muzak evaluated a number of VoIP systems and chose ShoreTel because it's the easiest solution in terms of installation, management and everyday use. "ShoreTel is user-friendly and easy to learn," said Thompson. In addition, the ShoreTel system enables Muzak to have streaming media while customers are "on hold," an important feature that supports Muzak's business.

ShoreTel reduces Muzak's total cost of ownership of its phone system in several ways. New hires can be added into the system without any additional charges, employees can use four-digit extension dialing between sites and multi-hour sales meetings can be held without toll charges. ShoreTel's support for standard analog phones allows Muzak to use inexpensive handsets in such areas as warehousing and shipping.

About Muzak

Muzak is the world's leading music, messaging and sound system provider, delivering services to all 50 states and 14 foreign countries. Some of the biggest names in business, including Eddie Bauer and Cingular Wireless, take advantage of Muzak's Audio Architecture to capture the emotional power of music and use it to enhance their brand image. Headquartered in Fort Mill, S.C., Muzak serves more than 350,000 client locations through 200 sales and service sites. More than 100 million people listen to Muzak every day. For more information, visit

About Shoreline Communications

Shoreline Communications, Inc., provides next-generation voice systems that are IP Phone Systems by Design. Thousands of enthusiastic users are taking advantage of the company's award-winning distributed IP PBX technology, leveraging expertise and resources across multiple sites to improve customer service, increase employee productivity and lower operational costs. Shoreline has a select group of channel partners that provide top-notch service and support. For more information, visit or call 1-877-80SHORE.

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